Monday, July 20, 2009

Calvin Klein is so modern and hip

Using hand-lettered type in packing design can make a product really stand out, especially when it is a scrawled or amateur-looking typeface. It's not often that one walks into a store and sees handwriting on a box of cereal, cleaning supplies, or a bottle of perfume. Hand written type can be an excellent way to catch the shopper's attention.

Calvin Klein's "One" collector's edition, released earlier this year, combines a scrawled type bottle with a clear container that doubles as speakers. The contrast between the amateurish type and the ultra-modern technology is brilliant - no one will pass this product by.

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