Wednesday, July 22, 2009

Hand lettering is so green

Hand-lettered type and the green movement have almost become synonymous in packaging design. The organic look of handwritten type is an obvious choice to attract the environmentally conscious. Perhaps it causes the viewer to think of a product being completely handmade, and therefore having a smaller impact on the environment. Here are a couple of my favorite "green" packages.

You don't have to look at the certification logo to guess that Theo Chocolate Bars are organic - the earth tone packaging and almost tree-like typeface lets you know right away. The wrapper itself looks good enough to eat.

Olive Biodegradable Poop Bags, designed by illustrator Nate Williams, are a perfect example of the environmentally conscious and drawn type. The marketing is genius too: make a gross product look cute and people will snag it for sure!

1 comment:

  1. So informative. You make sense of the stuff I can't really convey. I'm not a graphic design person as in I never went to school for it but it's always intrigued me. CLOOL.